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BBR Group
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Your brand.
Our territory.

We are the strategic partner that brings international brands to the Chilean market. Import, distribution, marketing, and after-sales. We build and scale brands 360°, with a long-term vision.

+20Years of experience
+1.5MProducts sold
6Brands managed
E2EEnd-to-end operation

Services

What we do

Brand 360°

We build and manage brands from the ground up in the Chilean market. Strategy, positioning, identity, and communication.

Omnichannel sales

Retail, e-commerce, marketplaces, and B2B. Presence in all relevant channels with professional execution.

Operations

Import, logistics, fulfillment, and after-sales. Own infrastructure to control the entire chain.

Tienda Grupo BBR

Credibility

Why BBR?

Over two decades building successful brands in Chile back us up.

Proven track record

+20 years importing and distributing leading brands in Chile.

Own infrastructure

Distribution center, showroom, technical service, and corporate offices.

Dedicated team

Professionals specialized in every area: commercial, marketing, logistics, and after-sales.

Measurable results

+1.5 million products sold and brands positioned as category leaders.

Expertise

Key capabilities

Everything your brand needs to grow in Chile.

Brand Strategy

Positioning and brand building for the Chilean market.

Retail & E-commerce

Physical and digital channel management with nationwide coverage.

Logistics

Import, warehousing, and distribution with own infrastructure.

Customer Service & After-Sales

Official technical service, original spare parts, and warranty.

Product Certification

Experts in certifying electrical products and/or fuel-based products for the Superintendency of Electricity and Fuels. SEC seal.

Business Intelligence

Market analysis, reporting, and data-driven decision making.

Digital Marketing

Digital strategy, social media, paid media, and content.

Trade Marketing

Point-of-sale activations, POP materials, and promotions.

Process

How we build brands

Brand Equity

We define your brand's identity and positioning in Chile.

Product Innovation

We adapt and develop products for the local market.

Marketing

We execute 360° communication strategies.

Omnichannel Sales

We distribute across all relevant channels.

After-Sales Support

We provide technical support and after-sales excellence.

Our brands

We manage leading brands in HVAC and premium appliances.

Does your brand want to enter Chile?

Let's discuss how we can be your strategic partner in the Chilean market.

Let's Talk

Contact

Contact Us

Tell us about your brand and we will respond within 48 business hours.

We respond within 48 business hours. NDA available.

Horario

Lunes a Jueves: 9:00 – 18:00

Viernes: 9:00 – 17:00